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Retail ready: Building confidence in retail skills - Module

Check your store front
Review your shelving
Understanding customer expectations
What can your pharmacy do differently?
Utilising the pharmacy back wall
Assess your pharmacy
Assessment questions

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module menu icon Review your shelving

Review your shelving

Within the store, you can use promotional material including:

Shelf education: Additional material about conditions and treatments to educate customers on the right products for them. This could include shelf strips or small educational plinths
Dummy packs: To highlight where P (Pharmacy-only) products are available to purchase from the pharmacy counter
Shelf edge promotions: e.g. special offer barkers (also called shelf talkers - used for displaying prices/promotional information)

Think about your display

Shelves should ideally follow a planogram (a tool showing how and where specific products should be placed on retail shelves in order to increase customer purchases). The shelves should be neatly arranged, with products pulled forward and without gaps. All prices should be clear. When displaying products, remember that shoppers tend to be drawn to the 'hotspot' (the section of the shelving that is at eye level) and scan shelves from left to right. Avoid having 'dog-legs', where a range is split over several shelves. Ensure you have the right categories placed together to aid a logical shop for the customer.

Focus your offering

As space is often limited, make the most of your space by stocking key lines. You can see details of the most important products for some of your ranges here:

View recommended product list
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Bayer recommended pharmacy products

Indigestion:

  • Rennie Peppermint (48)
  • Rennie Spearmint (48)
  • Rennie Orange (48)
  • Rennie Liquid Heartburn Relief 150ml

Vitamins:

  • Berocca Orange (15)
  • Berocca Orange (30)
  • Berocca Blackcurrant (15)
  • Berocca Blackcurrant (45)
  • Berocca Immune System Support (15)
  • Sanatogen A-Z (90)

Eczema:

  • Diprobase 500g Cream
  • Diprobase 50g Cream
  • Diprobase 150ml Daily Moisturising Cream
  • Diprobase 50g Itch Relief Cream

Women's Health (GSL):

  • Canesten Thrush Combi Pessary & Cream
  • Canesbalance
  • Canesten Thrush Combi Internal & External Cream
  • Canestest

Women's Health (back wall):

  • Canesten Thrush Duo
  • Canesten Cream 2%
  • Canesten Thrush Oral Capsules
  • Canesten Cream 1%

Allergy:

  • Clarityn (7) (GSL)
  • Clarityn (30) (GSL)
  • Clarityn (60) (back wall)
  • Clarinaze Allergy Control 0.05% Nasal Spray (back wall)
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Retail ready: Building confidence in retail skills - Module

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