Supporting customers with dry skin
SUPPORTING CUSTOMERS WITH DRY SKIN
Customers that ask for advice in the pharmacy tend to be those who are experiencing more severe dry skin or eczema. They may be unsure of how best to treat and manage their skin condition and also may be confused by the range of products available. In addition, people's skin changes over time due to a number of factors, such as hormonal changes (e.g. during pregnancy or menopause) or ageing, so they may need advice on how to adapt their skin care routines accordingly.
You have a key role to play when providing advice and recommending products by:
- Finding out more about customers' symptoms and what their needs are
- Recommending appropriate products that meet customers' individual needs and preferences
- Providing appropriate self-care advice
It's also important to be aware that dry skin can present differently on different skin tones
Dry skin has been identified as a minor condition suitable for self-care.3 As a
result, you may see more customers visiting your pharmacy asking for advice and product
recommendations for dry skin conditions.
Note: eczema has not been identified as a
self-limiting condition and emollients can still be prescribed for diagnosed eczema.