Understanding ED
Understanding erectile dysfunction
ED is when a man is unable to get and/or keep an erection hard enough for sex.1- ED can happen occasionally, or all the time
- It can have a significant impact on a man's confidence, sex life and relationships
- It can vary from mild (a soft erection) to severe (no erection at all)
- Although ED can occur at any age, it is more common in men over the age of 40.2
Did you know...
ED* affects
an estimated 5million
menin the UK3,4
*Occasional and frequent difficulty getting or maintaining an erection
How to handle customer conversations
- Men will easily recognise the problem, but understandably may feel embarrassed to discuss it
- This is where you can make a difference, by handling requests with empathy and sensitivity
- Remember to direct them to the private consultation area or away from other customers
Avoid sympathy which can sound patronising, e.g. "Oh no, poor you, that sounds difficult for you"
