Pharmacy under pressure
Pharmacy under pressure
Pharmacy is a profession faced with constant pressures, from changes to reimbursement and reduction in pharmacy funding, to staffing challenges.
Today's customer can get medicines dispensed in store or online, and visit their local supermarket for a wide range of healthcare products. Every day, new online retailers are looking for ways to get involved in the pharmacy market.
Many customers visit a pharmacy for their prescription items, but don't purchase any other products - this is an opportunity to maximise sales and enhance profitability.
Furthermore, customers are becoming more sophisticated in their use of online information to educate themselves on their health and wellbeing and self-select products that will support their health needs.
This module will give you the tools you need to help you maximise retail sales by re-visiting and improving your customer-first approach to better identify and serve your customers' needs.
Before moving to the next screen, think about what changes you have observed in your customers' behaviour and shopping habits. Think about the customers coming to your pharmacy and generally about how you and people you know shop for products.