Making recommendations
Making recommendations
When making a recommendation, it is useful to:
- Point out how the product meets the customer's needs
- Explain how the product should be used
- Give additional advice as appropriate, e.g. if recommending something for hayfever, also offer tips on how to avoid pollen
The features and benefits of a product are different - a feature is what you see on the product pack, the benefit is how it will help the customer.
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Rennie (GSL)
Features
- Contains an antacid for the fast, effective relief of heartburn and indigestion
Benefits
- Acts quickly to neutralise the acid so will give fast-acting relief from heartburn and indigestion symptoms
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Diprobase cream (GSL)
Features
- Eczema and dry skin cream in a portable on-the-go size tube
Benefits
- Helps customers manage their dry skin condition with the flexibility to apply as often as needed whether they are home or out and about
Observe your team to see if they point out features and benefits.