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Providing soothing care for baby skin

Understanding newborn skin
Aveeno® Baby consultation and product range guide
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module menu icon Aveeno® Baby consultation and product range guide

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module menu icon Aveeno® Baby consultation and product range guide

AVEENO® BABY CONSULTATION AND PRODUCT RANGE GUIDE

As you’ve seen in the video, the AVEENO® Baby skincare range includes products that can be tailored to the baby’s skincare need.

Click on the tabs below to find out more about appropriate AVEENO® products that you could

NORMAL TO DRY SKIN (DAILY USE)

Baby’s skin looks and/or feels dry. It appears slightly flaky.

You can recommend products from the AVEENO® Baby Daily Care range. It gently helps protect and nourish normal to dry skin. The AVEENO® Baby Daily Care range is suitable for newborn skin (excluding AVEENO® Baby Daily Care Gentle Bath & Wash & Wipes).

AVEENO® Baby Daily Care

Normal to Dry Skin

WHAT IS THE CUSTOMER LOOKING FOR?

Lotion that will help protect, nourish and provide long-lasting moisturisation

Daily Care
Moisturising Lotion

KEY INGREDIENTS

Prebiotic colloidal oatmeal

WHAT IS THE CUSTOMER LOOKING FOR?

Hair and body wash that will gently cleanse and help preserve baby skin's protective barrier

Daily Care
Hair & Body Wash

KEY INGREDIENTS

Natural oat extract†

Daily Care
Gentle Bath & Wash

KEY INGREDIENTS

Prebiotic colloidal oatmeal, aloe and chamomile

†For more information see www.aveeno.co.uk/natural

WHAT IS THE CUSTOMER LOOKING FOR?

Nappy cream to soothe sensitive skin and protect it from the causes of nappy rash

Daily Care
Nappy Cream

KEY INGREDIENTS

Oat extract and zinc oxide

WHAT IS THE CUSTOMER LOOKING FOR?

2-in-1 Shampoo & Conditioner to cleanse, condition and nourish baby’s hair and scalp

Daily Care 2-in-1
Shampoo & Conditioner

KEY INGREDIENTS

Natural oat extract†

†For more information see www.aveeno.co.uk/natural

NORMAL TO DRY SKIN (NIGHTTIME USE)

Baby’s skin looks and/or feels dry. It appears slightly flaky and parent/caregiver has a desire to build a bedtime routine and keep baby’s skin comfortable at night.

You can recommend products from the AVEENO® Baby Calming Comfort™ range. It gently cleanses and moisturises delicate baby skin and helps calm baby before bedtime.

AVEENO® Baby Calming Comfort™

Normal to Dry Skin; bedtime

WHAT IS THE CUSTOMER LOOKING FOR?

Bedtime lotion to moisturise baby skin for 24 hours and help to calm baby before bedtime

Calming Comfort™
Bedtime® Lotion

KEY INGREDIENTS

Prebiotic colloidal oatmeal, lavender and vanilla scent

WHAT IS THE CUSTOMER LOOKING FOR?

Bath and body wash that gently cleanses, helps calm baby before bedtime

Calming Comfort™
Bedtime® Bath & Wash

KEY INGREDIENTS

Natural oat extract†, lavender and vanilla scent

†For more information see www.aveeno.co.uk/natural

VERY DRY AND IRRITABLE SKIN

Baby’s skin looks and feels very dry/flaky.

You can recommend products from the AVEENO® Baby Soothing Relief range. It relieves irritable skin and leaves it feeling moisturised for 24 hours.

AVEENO® Baby Soothing Relief

Dry, irritable skin

WHAT IS THE CUSTOMER LOOKING FOR?

Clinically proven product that soothes skin and moisturises it for 24 hours

Soothing Relief
Emollient Cream

KEY INGREDIENTS

Natural oat oil† and vitamin E

†For more information see www.aveeno.co.uk/natural

WHAT IS THE CUSTOMER LOOKING FOR?

Clinically proven product that gently cleanses and leaves skin feeling moisturised for 24 hours

Soothing Relief
Emollient Wash

KEY INGREDIENTS

Natural oat oil† and vitamin E

†For more information see www.aveeno.co.uk/natural

VERY DRY, ITCHY SKIN

Baby’s skin looks and feels very dry, itchy and flaky. Baby appears uncomfortable.

You can recommend products from the AVEENO® Baby Dermexa™ range. It is clinically proven to help moisturise and soothe baby’s dry, itchy skin. The AVEENO® Baby Dermexa™ range is suitable for newborn skin (excluding AVEENO® Baby Dermexa Emollient Cream & Oat Bath Soak).

AVEENO® Baby Dermexa™

Very dry, itchy skin

WHAT IS THE CUSTOMER LOOKING FOR?

A product that is clinically proven to immediately soothe the skin

Dermexa™
Emollient Cream

KEY INGREDIENTS

Triple oat complex* and ceramides

Dermexa™ Good Nigh
Emollient Balm

KEY INGREDIENTS

Prebiotic triple oat complex* and ceramides

*Colloidal oatmeal, oat extract and oat oil

WHAT IS THE CUSTOMER LOOKING FOR?

A product that is clinically proven to gently cleanse baby skin to help preserve the skin moisture barrier

Dermexa™
Moisturising Wash

KEY INGREDIENTS

With colloidal oatmeal, oat extract and ceramides

WHAT IS THE CUSTOMER LOOKING FOR?

A product that cleanses without soap and is clinically proven to gently soothe, relieve itchiness and prevent dryness

Soothing Oat
Bath Soak

KEY INGREDIENTS

100% natural oat† and extra moisturiser for baby skin benefits

†For more information see www.aveeno.co.uk/natural

AVEENO® Baby has been specifically formulated with skin-soothing oats, blended with rich, moisturising ingredients to nourish, soothe and protect delicate baby skin from first use. AVEENO® Baby formulas are dermatologist and paediatrician tested, and dye free.

References

1. Stamatas G, Tierney N. Update on infant skin with special focus on dryness and the impact of moisturizers. In: Lodén M, Maibach HI, editors.
Treatment of dry skin syndrome – the art and science of moisturizers. Berlin Heidelberg: Springer-Verlag; 2012. p. 295-310.

2. Singh G, Archana G. Unraveling the mystery of vernix caseosa. Indian J Dermatol. 2008; 53(2):54-60.

3. Stamatas GN, et al. Infant skin physiology and development during the first years of life: a review of recent findings based on in vivo studies.
Int J Cosmet Sci. 2011; 33(1):17-24.

4. Oranges T, et al. Skin physiology of the neonate and infant: clinical implications. Adv Wound Care. 2015; 4(10):587-95.

5. Baker P, et al. Skin barrier function: the interplay of physical, chemical, and immunologic properties. Cells. 2023; 12:2745.
https://doi.org/10.3390/cells12232745.

6. Lee H-J, Kim M. Skin barrier function and the microbiome. Int. J. Mol. Sci. 2022, 23, 13071; https://doi.org/10.3390/ijms232113071.

7. Grice EA, Segre JA. The human microbiome: our second genome. Annu Rev Genomics Hum Genet. 2012; 13:151-70.

8. Grice EA, Segre JA. The skin microbiome. Nat Rev Microbiol. 2011; 9(4):244-53.

9. Grice EA, et al. A diversity profile of the human skin microbiota. Genome Res. 2008; 18(7):1043-50.

10. Byrd AL, et al. The human skin microbiome. Nat Rev Microbiol. 2018; 16:143–155.

11. Blume-Peytavi U, et al. Recommendations from a European roundtable meeting on best practice healthy infant skin care.
Pediatr Dermatol. 2016; 33(3):311-21.

12. Telofski LS, et al. The infant skin barrier: can we preserve, protect, and enhance the barrier? Dermatol Res Pract. 2012; 2012:198789.

13. Gelmetti C. Skin cleansing in children. J Eur Acad Dermatol Venereol. 2001; 15 Suppl 1:12-15.

14. Blume-Peytavi U, et al. Skin care practices for newborns and infants: review of the clinical evidence for best practices.
Pediatr Dermatol. 2012; 29(1):1-14.

15. Simpson EL, et al. Emollient enhancement of the skin barrier from birth offers effective atopic dermatitis prevention.
J Allergy Clin Immunol. 2014; 134(4):818-23.

16. NHS. Emollients. 2023. Available at: https://www.nhs.uk/conditions/emollients/

Online sources last accessed March 2025.

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