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Dry, eczema-prone infant skin: A guide for consultations

The role of emollients in skin hydration

Practical advice

The AVEENO Baby® Demerxa™ range

Assessment

module menu icon The AVEENO Baby® Demerxa™ range

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module menu icon The AVEENO Baby® Demerxa™ range

THE AVEENO® BABY DERMEXA™ RANGE

The Dermexa range is clinically proven to help moisturise and relieve baby's dry, itchy skin. It is also suitable for babies who may be prone to eczema. A regime based on the three products in the range can help cleanse and soothe babies' skin.

AVEENO Baby Dermexa Moisturising Wash

The moisturising wash is a pH balanced formulation clinically proven to cleanse and soothe skin while helping to preserve the skin moisture barrier.

The formulation contains:

  • Ceramides, known to rebuild core elements of the epidermis
  • A double concentration* of soothing oatmeal

It is free from sulphates, soaps, and dyes.

How to use: The moisturising wash should be applied to the infant’s damp skin and spread gently to lather, then rinse.

*Versus AVEENO® Baby Daily Care Gentle Bath & Wash

AVEENO Baby Dermexa Emollient Cream

The emollient cream is enriched with ceramides, and the formula helps to strengthen the skin barrier function.

The formulation:

  • Contains Aveeno Baby's highest concentration of soothing oat extract*, oat oil and prebiotic colloidal oatmeal, well known for their soothing properties
  • Strengthens the skin's moisture barrier for healthy looking, more resilient skin from day 1

How to use: The emollient cream should be applied to the infant’s whole body at least twice a day, especially after bath time.

*Versus all other AVEENO® Baby products

AVEENO Baby Dermexa Good Night Balm

The good night balm is clinically proven to intensely moisturise and immediately soothe skin.

The formulation contains Triple Oat Complex and ceramides and is:

  • Unscented
  • Fast absorbing
  • pH-balanced
  • Free from dyes
  • Paediatrician and dermatologist tested

How to use: The Good Night Balm should be applied to the infant’s whole body during periods of irritation, at least once a night.

 

Regular use of this 3-step regime can help to soothe and hydrate very dry, itchy skin and provide relief from symptoms such as itching.

WHEN TO REFER

If at any point an infant’s skin seems irritated or their eczema flares up, parents and carers should consult a GP for further advice and treatment.

References

1. Ho Na C, et al. Quality of life and disease impact of atopic dermatitis and psoriasis on children and their families. Children. 2019; 6(12):133

2. Healthline. What’s the best way to use an emollient. 2018. [Online]. Available at: https://www.healthline.com/health/emollient

3. NHS. Treatment. Atopic Eczema. 2019. [Online.] Available at: https://www.nhs.uk/conditions/atopic-eczema/treatment/

4. NHS. Emollients. 2020. [Online.] Available at: https://www.nhs.uk/conditions/emollients/

5. Britannica. Lipid. 2022. [Online]. Available at: https://www.britannica.com/science/lipid

6. National Eczema Society. Emollients factsheet. 2023. [Online]. Available at: https://eczema.org/wp-content/uploads/Emollients-Jun-23.pdf

7. WebMD. What to know about ceramides for skin. 2021. [Online]
Available at: https://www.webmd.com/beauty/what-to-know-about-ceramides-for-skin

8. WebMD. What to know about colloidal oatmeal. 2021. [Online]
Available at https://www.webmd.com/skin-problems-and-treatments/what-to-know-about-colloidal-oatmeal

9. NICE. Emollients. 2022. [Online] Available at: https://cks.nice.org.uk/topics/eczema-atopic/prescribing-information/emollients/

10. National Eczema Association. Eczema and bathing. [Online] Available at: https://nationaleczema.org/eczema/treatment/bathing/

11. MHRA and NFCC. Risk of severe and fatal burns with use of emollients. 2020. [Online]. Available at: https://assets.publishing.service.gov.uk/government/uploads/system/uploads/attachment_data/file/989676/Emollients_A4_HCP_information_sheet.pdf

12. Schwitulla JJ. Skin irritability to sodium lauryl sulfate is associated with increased positive patch test reactions. Br J Dermatol. 2014; 171(1):115-123

Online references last accessed July 2024

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