Ideas to make your pharmacy man-friendly
IDEAS TO MAKE YOUR PHARMACY MAN-FRIENDLY
Making the most of point of sale material and making the pharmacy man-friendly can help men to find what they are looking for and attract more male customers to your pharmacy.
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Be aware of customers who are browsing and appear to be waiting for the pharmacist to be free, and be proactive in approaching them -
Have a specific men's health/grooming section - e.g. include food supplements, skincare, shaving accessories and healthcare designed for men -
Make the most of leaflets and point of sale supplied by VIAGRA CONNECT® that men can use to start a conversation. Have some in your men's health section and put some at the counter -
Run men's health campaigns - these could tie in with national events or other health campaigns, such as men's health week in June or Movember in November
As well as advertising, there are point of sale materials available.
