HOW TO HELP CUSTOMERS AT
RISK OF PAIN MEDICATION MISUSE
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PAIN CODE RED represents the least common, but typically most serious type of customer situation you may encounter.
By asking the right questions – even when it becomes difficult for you or your customer – you are doing your job in the right way.
Structure your conversations using the five As to:
ASK
- Identify their concerns, without assuming you know
- Give your full attention, actively listening to answers
ACKNOWLEDGE
- Avoid making judgements, even if you don’t agree with what is being said
ADDRESS
- Clearly explain what solutions you can offer, even if not exactly what was asked for
- Allow your customer to ask questions or share their own ideas
- Avoid jargon
ACCEPT
- Ensure they understand any risks and benefits
- Support without judgment leaves the door open for future dialogue
AGREE ACTIONS
- Agree a follow-up plan, and what to do if problems arise before then