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AAH is rebranding to reflect its renewed innovative approach and an increased focus on the needs of independent pharmacies.

The new positioning of AAH as 'All About Health' – unveiled at the Pharmacy Show today – reflects its enhanced services and capabilities as a first class, reliable service to supply  pharmacies with what they need to meet their patients’ needs. It also conveys AAH’s greater business support proposition which can help pharmacies to grow their businesses long-term through the Careway and franchise offering.

Nigel Swift, marketing and sales director at Celesio UK, said: “AAH is part of the Celesio family, we share the same values and it is working together to these values that sees us serve communities successfully all across the UK. We’ve made a lot of positive changes recently, both in response to customer feedback and to developments in the market, and our AAH brand re-launch is a reflection of how we are evolving. It’s much more than a new logo, it’s about how we do business and how we support our customers. It’s about being a modern, forward-looking company that develops innovative solutions to meet customer and patient needs.”

As a result of 18 months' research into what is important to pharmacy proprietors, AAH has developed a range of initiatives to make it easier for customers to do business with the company. For example, it has removed the low account surcharge and frozen its fuel surcharge. It has also reorganised its customer support team to provide customers with a single point of contact and redeveloped its partnership programme introducing the Careway co-brand, and full franchise options.

Chris Frost, the company's sales director,adds: “Pharmacy and pharmaceutical distribution is in our DNA, it’s what we do."

 

Nigel Swift: "We've made a lot of positive changes recently"

 

"In fact, AAH serves every dispensing point across the UK, and we pride ourselves on handling items with care and seeking faster, more innovative ways to meet our customers’ needs."

To reflect AAH’s integrity and elevated service offering, its symbol of pharmacy and healthcare has evolved. The new look displays a more striking red with warmth in a modern style and a grey circle to represent AAH’s 360 integrated support service.