How do we grow pharmacy sales and revenues? However hard you work, it's unlikely that it will happen on its own. You will need to sit down from time to time to assess your business performance, what's happening elsewhere and how you want to proceed.

It can be difficult to stand back and take a hard look at what you want to achieve and how to accomplish it, because you are so busy 'doing'.

It's simply not possible to drive forward performance on everything you do at once. In fact, theory says that a focus on a critical 20 per cent of activities should deliver 80 per cent of results. But which 20 per cent should that be?