In Services development
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To ensure that pharmacy customers and patients recognise the benefits of pharmacy services
After reading this module, you will:
- Understand the key messages about pharmacy services to communicate
- Assess the different groups of patients, customers and consumers to communicate with
- Explore internal and external promotion approaches.
Contributing author: Liam Stapleton, BSc Pharm (Hons), PG Dip Public Health, Health Promotion, independent consultant