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Business planning in a changing world
Introduction
Structure of a business plan
Where are we now?
Pause to reflect I: SWOT analysis
What is changing?
Where are we going?
SMART targets
Pause to reflect II: Goals and objectives
Planning is not an optional extra
Case Study: Attracting new customers
Pause to reflect I: SWOT analysis
You’re doing great.
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Pause to reflect I: SWOT analysis
Don’t worry, you can come back and finish the assessment in your own time.
