Your cheese is moving (or has already moved!) and if you don’t find an alternative diet your business will starve. Understanding your market and the opportunities to build on your strengths will be key to making this happen. At the same time you must minimise risk from your weaknesses and threats.

The key will be understanding WHY you are doing this, and ensuring that your team do, too. Then formulate your plan (HOW you do it) and decide on WHAT you want to achieve as a result.

Doing nothing is not an option and don’t let the fear of something not working stop you trying. Making the decision to do something different is often the hardest but most important act. If you think you will fail, you probably will. But if what you try doesn’t work, fail fast and try something else or doing it in a different way.

Review should be a regular feature of your business planning and embedded in your organisational culture. As the environment in which you operate changes, so must you, your processes, your people and your offer.