If you are using the various tools, hints and tips we suggested to help develop your business in the previous articles, it is now critical that you do not lose momentum and belief in your purpose or take your eyes off the horizon in a constantly changing landscape.

Wherever you are in the world and whatever you are doing as a user or customer, you will be experiencing change. This may affect your use of new technology or communication methods, or your access to, or the quality or value for money of various goods and services.

Already, one in every five pounds is spent online and almost 60 per cent of online purchase are made with a mobile device. Every day there are six billion searches on Google, and the number of texts sent each day is equivalent to two for every person on the planet. These are huge statistics and the pace of change is increasing exponentially. The people causing and experiencing these changes are coming into your pharmacy.