Another opportunity for growth is to introduce new products or services to existing customers, but this strategy should only be used when you are confident that your customers have the need and will respond to the new product/service introduction.

Consider:

• What new services or product ranges could you offer and how would customers respond?
• What are the competition doing or not doing?
• What are other pharmacies offering?
• Are there other contracted services that you are not delivering?
• What are the local health needs and opportunity for wellbeing services?