The highest risk strategy for growth is where you introduce new products and/or services which appeal to a completely new customer or market group.

This could involve taking the services or products identified under service development and, instead of delivering to your existing market, you offer to new markets through outreach or the internet – for example, introducing an online doctor service to a new market using a new promotional method.

This strategy for growth is the most exciting but will be the least understood; consider the potential of collaborating with other pharmacies and other providers to reduce your exposure.