Critical success factors
When working on your goals and plans there will be some imperatives; these we refer to as critical success factors (CSFs). These start with ‘we must ...’, create focus and help you prioritise and invest. So consider your purpose and your goals and write down and commit to between three and five CSFs for your business to be successful.
An example of a CSF might be: “We must increase our OTC business and service revenue to reduce our reliance on NHS funding.†This can then be broken down into objectives and actions.
Once you have defined the critical steps to moving your business forward, you can put in place milestones and smaller steps. Remember, what gets measured, gets done, so make them as specific as possible and measurable in both outcomes and timelines.
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