Having ideas to grow your business is a great start, but without a good plan that is well implemented, nothing will happen. A good plan is a route map to your destination, your end-
goal. It may have to change as you go on your journey, just like a satnav adjusts your trip based on congestion and dead ends, but you must always keep your end in mind.

A good plan doesn’t have to be perfect – 80 per cent is a good start, then refine as you go – but it should have some key elements:

• Why is it important to have the goal?
• What do you want to achieve?
  How will you achieve your goals – make specific and communicate to all? 
• Who will make this happen in your team? 
• When will this happen with milestones and timelines? 
• Evaluate progress with metrics.