Journeys normally start with a destination in mind, but the route you take or mode of transport can vary. Your business journey should be no different.

Your destination should be linked to your purpose, the reason that you and your team do what you do, and should be about four key elements:

1. What you love doing
2. What you are great at
3. What your community and health systems need
4. You can be paid for it!

We recommend that you spend time thinking about this and are able to articulate it with your team so that they can share your passion. Being able to express your purpose passionately and with conviction is one of the key attributes of a leader.