Three key points
Design plays an important part in conveying the image of a modern retail environment. Expanding your premises gives you the opportunity to create some in-store ‘theatre’ to encourage shoppers into the pharmacy and keep them there.
Your pharmacy should project your professionalism whilst portraying a friendly, welcoming atmosphere for your customers to come in for help and advice.
A worthwhile refit takes time to plan. It’s a substantial investment, so it is essential that you devote considerable time and energy to the project. Three key focal points when considering a refit are:
- Your levels of business – dispensary, retail and consultation
- Your customers
- Your branding and design.
Reflection point
Take a good look at other shops and pharmacies in your area and consider how they have used good designs to improve their business. Which of these techniques could be applied to your pharmacy?