Your branding and design is the icing on top of the cake; it enables customers to identify with you and your business. Working closely with your refit specialist, you should develop a design that reflects your values.

The refit specialists will have an understanding of pharmacy conventions and what is expected of the overall design. These conventions include being open plan and light with typically a green and blue colour palette, as these colours represent freshness and cleanliness.

However, you may have a completely different idea for your branding. Your refit specialist should be there to guide you with your decisions and help you to determine the appropriate course of action.