In an increasingly competitive business world with people fighting for every pound of customer spend, good customer service really matters. You will set the tone and direction for your business by how you approach customers, the importance you place on it, how you recognise and reward staff members who do a great job in serving customers and how you attend to and resolve complaints.

This section can only scratch the surface of what is a lengthy topic. However, we hope that, if nothing else, it will have stimulated your thinking about customer service and that it will encourage you to look at customers and your pharmacy's offering in a new way.