Many large pharmacy retailers contract external retail audit companies to review the quality and effectiveness of their store’s merchandising. However, even smaller pharmacies can audit their own merchandising to appreciate the impact of their environment on the customer experience.

Retailing is dynamic and customers will assume that you have nothing new to offer if you do not grow and change. Therefore, it is important to rotate merchandise, change displays and signage so the customer has a new experience.

Visual merchandising is a continuous process and you should walk into and through your pharmacy daily and appreciate your store from a customer’s perspective. Effective VM leads to a positive psychological or behavioural outcome, ultimately resulting in a purchase.