Visual merchandising - a silent sales tool

Welcome to this module in the Business and Management Development Programme

By the end of the module, you will:

• Understand the concept of effective visual merchandising
• See how visual merchandising can positively and negatively affect customer footfall and sales
• Explore the different elements of visual merchandising
• Understand and apply visual merchandising best practices
• Develop a continuous approach to visual merchandising
• Change poor visual merchandising habits.