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module menu icon Communication barriers (3)

05: Noise

Internal noise is the 'self-talking' that we all do, such as thinking about things that need to be done, wondering what the other person is thinking about, or contemplating what we'll do when we go home for the evening. All of which prevent us from being entirely focused on the conversations we're involved in with customers.

Blocking out these thoughts can be difficult, but it is essential to do so in order to focus on the customer. We can also be distracted by external noise, such as other conversations, traffic noise, or a crying baby. Again, moving to a quiet area of the pharmacy can help to eliminate these distractions.text

 

06: Misinterpretation

When talking to customers, it can be easy to jump to conclusions or misinterpret things. These misinterpretations then affect your own responses and beliefs.

It is important to be sure that the meaning behind your communication is clear and accurate. When in doubt, ask the customer for clarification.

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