The WWHAM questions provide a solid framework for finding out more about a customer's condition. But it's important to know how to ask these questions effectively

Everyone in the pharmacy team should be familiar with the WWHAM questions. They provide a basic structure to use when communicating with customers and trying to obtain the necessary information so that you can offer advice and/or a product recommendation.

You will sometimes need to get information from a customer who may be reluctant to talk, feeling anxious, worried or even embarrassed. The WWHAM questions can help to keep the conversation focused and enable you to deliver first class customer service.