For this session, use the preceding article on men's health as well as other sources of information to strengthen your knowledge of men's health issues. You can use information sources you may have in the pharmacy, such as other articles, OTC medicines guides and manufacturers' literature.

Take time to look at magazine and newspaper articles to see how they present men's health issues. There are several magazines marketed for men. Which health issues do they cover?

Most men need to take more care of their health. Compared to women, men are more likely to smoke and drink, make unhealthy or risky choices, and put off regular checks and medical care. Remember the importance of partners, family members, work colleagues and friends, all of whom can have significant influence on men and their health and lifestyle.

Can you enlist the help of, say, a partner, who may want to make a difference to a man's health and lifestyle? Also, why not have a team session to identify health concerns common to men and how you address them? In order to make the training and discussion useful and relevant to your work:

• Alcohol: what do UK guidelines recommend with regard to alcohol consumption for men? How much do men drink, on average? Do they stay within the UK guidelines? How could you help a male customer who wants to cut down his alcohol consumption?
• What does the NHS Livewell site say are the five health symptoms that men should not ignore?
• How can you help your male customers become more physically activity? What are the opportunities in your area? Where are the local gyms? What about clubs and groups? Consider keeping this information to hand in the pharmacy
• Identify three health-related apps for men. Discuss your findings within your team and ask your pharmacist to comment on their potential value to customers
• What health checks and screenings are advised for men? How frequently should these be conducted? Can you conduct any of them in the pharmacy? If so, which ones and what training do you need first? Do you know where to signpost men for health screenings and checks that cannot be carried out in your pharmacy?