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module menu icon The Customer Care Pathway: steps 4-7

04: Listen

  • Listen carefully to what your customer says initially, as this will give you some of the answers you will need to help them
  • Ask the WWHAM questions to fill in any gaps or to check your understanding. Repeat back the key points and ask if they're correct. This will help you to confirm all of the information.

 

05: Sometimes it's the little things that matter

  • Small gestures that anticipate customers' needs or attend to their comfort €“ such as offering them a seat while you find a product for them, or taking them to the requested product range rather than just directing them to it €“ go a long way towards winning them over
  • Always try to help your customer €“ whether that's by making suitable product recommendations, giving advice to help improve their lifestyle or manage their condition, suggesting a pharmacy service that may benefit them, or signposting them to someone who can help
  • Encourage customers to return to the pharmacy to let you know how they got on with the product and advice, and remember to acknowledge them when they do.

 

06: Perfect your body language

  • Adopt an open and friendly stance, smile and try not to cross your arms
  • Try to mirror the customer's own body language, as this will indicate that you're listening and are interested in what they are saying.

 

07: Be up to date

  • Your healthcare and product knowledge must be up to date
  • Take part in any training your pharmacy offers and use the accompanying part of The Professional Assistant programme (found in the middle of TM each month) to keep your category knowledge updated
  • Use pack information and patient information leaflets in-store.
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