Sponsored content: Sore throat product advice
Sore throat product advice
A study of 515 consumers carried out in May 20221 looked at the treatment journey of customers experiencing sore throat. It found that 35 per cent of consumers had a sore throat in the previous six months, and that most customers browse products themselves in the supermarket or pharmacy; they are more likely to speak to a healthcare professional if their symptoms become severe. 16 per cent of those surveyed had not heard of spray and rinse products for a sore throat.
These findings indicate there is an important role at the pharmacy counter to raise awareness of different treatment formats and how they work to tackle sore throat.
...Introducing Difflam
The Difflam range of products can be recommended for all sore throat – from mild to severe. Each product in the range contains benzyfamine hydrochloride, and has a triple action to ease pain and reduce inflammation2 – which have been identified as the two most important factors for customers when choosing a sore throat product.1
The Difflam Range
Difflam has a range of products that you can recommend to customers based on their personal preference
The three main products
Difflam Spray delivers fast-acting sore throat relief for all the family and is suitable for adults and children of all ages.
- Fast acting, long lasting relief of sore throat pain
- Triple action: anti-inflammatory, analgesic, anaesthetic
- Directly targets the site of pain
- Sugar, lactose and gluten free.
Difflam Lozenges deliver relief of pain and irritation of the mouth and throat, for adults and children over the age of six.
- Fast acting, long lasting relief of sore throat pain
- Triple action: anti-inflammatory, analgesic, anaesthetic
- Available in four different flavours
- Discreet, on-the-go solution
- Sugar, lactose and gluten free.
Difflam Rinse has a mint flavour and can be used as a mouthwash or gargle by adults and children over 12.
- Fast acting, long lasting relief of sore throat pain
- Triple action: anti-inflammatory, analgesic, anaesthetic
- Includes measuring cup for accurate dosing
- Sugar, lactose and gluten free.
The Difflam brand is perceived positively by consuemrs aware of the brand. More than 75 per cent of consumers consider Difflam to be a trusted, easy-to-use brand which eases the pain and inflammation caused by sore throat symptoms and provides a quick relief.1
*This section of the module is sponsored by Difflam.
References
- UK Difflam Consumer Journey Research May 2022, 515 consumers, Toluna (Data on file)
- The Electronic Medicines Compendium: Difflam