Helping your customers to manage their skin
Helping your customers to manage their skin
Your knowledge and advice is vital when advising customers on emollients. Careful questioning is also important, as customer preference is a principal driver for emollient uptake and adherence. Studies have shown that customers need to be satisfied with the texture and absorption of the emollient to help ensure compliance, which is an important factor for managing skin conditions.17
You have a key role to play by:
- Understanding customer preferences
- Recommending the right product that suits their needs and provides long-lasting results. This will give customers the confidence to manage their dry skin and encourage them to return with any queries
- Educating customers on the importance of regular use
92% of HCPs agree that patients prefer AVEENO® products18*
67% of HCPs agree that AVEENO® Cream soothes irritation18**
73% of HCPs agree that AVEENO® Cream relieves dryness18+
*n=387 | ** n=473 | + n=473
Survey of HCPs attending the BAD conference in 2013. Relates to AVEENO® Cream which can be prescribed under ACBS for people with dry skin associated with ezcema.
REMEMBER: Mild dry skin and mild irritant eczema can be treated in the pharmacy as part of the self-care agenda.