Promoting pharmacy services

People visiting the pharmacy may not be aware of the service you can offer, so think about how you might promote it. Examples include:

• Have a blood pressure stand in the pharmacy and make sure you have patient information leaflets from reputable sources (e.g. the British Heart Foundation, Blood Pressure UK or the Stroke Association) clearly on display
• Have stickers or leaflets to go into prescription bags
• Link in with other pharmacy health promotion activities where people are engaged and you could offer the blood pressure monitoring service
• Consider how you might be able to identify people through the pharmacy’s flu vaccine or Covid-19 vaccine service
• Promote the service on your website or social media platforms.

Regardless of the blood pressure readings obtained, your interaction with patients offers an opportunity to discuss lifestyle modifications that may have an impact on their blood pressure and/or overall cardiovascular health.