The top 20 prescribed items
On the self-care front, a market report published in The Grocer in June reported healthy figures for the UK’s VMS market, with a 5.9 per cent sales increase taking the category value to £431.4m.2
This is a significant change to market conditions in 2014, when Mintel reported that VMS sales “flatlinedâ€.3 It concluded that this was due to reduced new product development and a shift towards healthier diets.
REFLECTION POINT
Consider the range of vitamins, minerals and supplements stocked in your pharmacy. Does this selection fully meet the needs of local patients?
Can you explain the role of each product in maintaining good health?
Which ones have a supporting evidence base?
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