References

1. HSCIC. Prescription Cost Analysis, England €“ 2015. Published April 7, 2016 €“www.hscic.gov.uk/catalogue/PUB20200

2. The Grocer. Healthcare & Supplements Category Report 2016. www.thegrocer.co.uk/reports/category-reports/focus-on-healthcare-andsupplements/238622.article

3. Mintel 'Vitamins and Supplements €“ UK €“ September 2015' €“ http://store.mintel.com/vitamins-and-supplements-uk-september-2015

4. Healthy Start €“ www.healthystart.nhs.uk/

5. A McFadden et al. 'Healthy Start vitamins €“ a missed opportunity: findings of a multimethod study'. BMJ Open 2015;5: e006917BMJ Open 2015;5:e006917. Published online January 8 2015 €“ http://bmjopen.bmj.com/content/5/1/e006917.full

6. G Mackenzie, A Dougall. Increasing Healthy Start food and vitamin voucher uptake for low income pregnant women (Early Years Collaborative Leith Pioneer Site). BMJ Qual Improv Report 2016;5. Published online April 11, 2016 €“ http://qir.bmj.com/content/5/1/u210506.w4243.full

7. NICE article [pmg25]. 'Healthy start vitamins: special report on cost effectiveness'. Published November 2015 €“ www.nice.org.uk/article/pmg25/chapter/Executive-summary

8. Scottish Government. 'All pregnant women to receive vitamins'. Published online June 1 2016 €“ http://news.scotland.gov.uk/News/All-pregnant-women-to-receive-vitamins-251d.aspx

9. SACN. 'Vitamin D and Health'. July 2016 €“ www.gov.uk/government/publications/sacn-vitamin-d-and-health-report 

10. OO Balogun et al. Vitamin supplementation for preventing miscarriage. Cochrane Review. Published online May 6 2016 - http://www.cochrane.org/CD004073/PREG_vitamin-supplementation-preventing-miscarriage

11. Scientific Advisory Committee on Nutrition (SACN) - https://www.gov.uk/government/groups/scientific-advisory-committee-on-nutrition

12. Public Health England. 'PHE publishes new advice on vitamin D - summary of new advice on vitamin D'. July 21 2016 - www.gov.uk/government/news/phe-publishes-new-advice-on-vitamin-d