Promoting self care

Self-limiting infections such as colds, sore throats and sinusitis usually resolve without antibiotics. Educating patients on the typical durations of these infections and the self care strategies they can implement is a key aspect of AMS. For instance:

• Common colds usually resolve within 10 days
• Sinusitis typically lasts up to 18 days
• Bronchitis can persist for up to three weeks.

Patients should be advised on the following self care measures:

• Staying hydrated and resting
• Using paracetamol or ibuprofen to manage pain and fever
• Maintaining good hygiene practices, such as handwashing and covering coughs, to prevent the spread of infection.

In addition to providing self care advice, pharmacy technicians can explain the limited role of antibiotics in viral infections in order to help address common misconceptions. Highlighting this information ensures that patients have realistic expectations about recovery times and the effectiveness of symptom management.

The importance of recognising red flags that require GP attention, such as persistent high fever, severe pain, difficulty breathing, or symptoms lasting longer than the typical duration, should also be emphasised. These discussions not only empower patients but also help to reduce unnecessary GP visits and antibiotic use, thus strengthening AMS efforts.