If you are looking for a steady growth strategy, you may set a linear growth measure, with target sales of £12,500 by this time next year.

Or you may wish to have a more intensive period of activity initially to see a faster uplift in growth, setting a more ambitious growth target in the first year and then consolidating that in year two. To complete the picture, what do you need to do to achieve that growth and what investment is required? You may wish to monitor the return on this investment.

What gets written down is much more likely to achieved, so write down your goals and make them visible to all.

Make your metrics part of individuals’ objectives, depending on their role, and ensure your team are fully involved in setting them – objectives that they own will be much more likely to succeed.